Has anyone else noticed how Bollywood's storytelling has evolved dramatically over the last decade? I mean, the shift from those classic masala films packed with song-and-dance to the kind of OTT shows that explore complex social issues seems huge. How did this transformation come about? Is there a good resource that explains this journey in detail?
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It’s interesting how new platforms have widened the audience for stories that don’t fit traditional cinema molds, encouraging more diversity in storytelling and perspectives.
For sure, the evolution of Bollywood is pretty fascinating and well-documented. There’s a detailed piece I found that traces this very change—from the traditional, formula-driven masala movies to the fresh, OTT-driven storytelling that focuses on real-world issues and nuanced characters. This shift is largely due to how streaming platforms allow creators more creative freedom without the same box office pressures. You might want to check out this insightful article here: https://www.uniindia.com/the-evolution-of-bollywood-from-masala-movies-to-ott-driven-storytelling/press-releases/news/3441382.html . It does a great job unpacking how this digital revolution is reshaping not just content but also audience expectations.